Privacy Policy

Effective Date: December 21, 2025

Welcome to PetLife ("PetLife," "we," "our," or "us"). Your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your information when you use the PetLife mobile application and related services (collectively, the "Service").

1. Information We Collect

We collect only the information needed to provide and improve PetLife.

1.1 Information You Provide

Account Information

  • Email address
  • Name or username
  • Authentication information (via Apple, Google, or email)

Pet Information

  • Pet name
  • Species, breed (optional)
  • Birthday (optional)
  • Photos, videos, and journal entries you choose to upload
  • Notes, moods, and event tags related to your pet

User Content

  • Photos and videos added to daily journal entries
  • Notes and descriptions you write
  • Gifts sent or received within the app

Payment Information

  • Subscription and in-app purchase data (processed securely by Apple; we do not store your full payment details)

1.2 Information Collected Automatically

When you use PetLife, we may automatically collect:

  • Device type and operating system
  • App usage data (e.g., features used, session duration)
  • Crash logs and performance data
  • Anonymous analytics data

We do not track precise location.

2. How We Use Your Information

We use your information to:

  • Provide core app functionality (journaling, pet profiles, gifting)
  • Save and display your pet's memories
  • Maintain streaks, recaps, and timelines
  • Process subscriptions and purchases
  • Send notifications you opt into (e.g., reminders, gifts)
  • Improve app performance and user experience
  • Ensure safety, security, and abuse prevention
  • Comply with legal obligations

We do not sell your personal data.

3. Privacy by Design

PetLife is built with privacy as a default.

  • Pet journals are private by default
  • You choose whether a pet profile is:
    • Private
    • Visible to followers
    • Public
  • You control who can see your content
  • No content is publicly discoverable unless you enable it

4. Sharing of Information

We share your information only in limited circumstances:

4.1 With Service Providers

We may share data with trusted third parties that help us operate the Service (e.g., cloud storage, analytics, crash reporting). These providers are required to protect your data.

4.2 Legal Requirements

We may disclose information if required by law, court order, or to protect the rights, safety, or security of users or PetLife.

4.3 Business Transfers

If PetLife is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Storage & Security

We use industry-standard security measures to protect your data, including encryption and secure storage practices.

However, no system is 100% secure. We cannot guarantee absolute security but we work hard to protect your information.

6. Data Retention

Your data is retained as long as your account is active.

You may delete:

  • Individual pet journals
  • Photos and videos
  • Your entire account

When you delete your account, your personal data is permanently removed, except where retention is required by law.

7. Your Rights & Choices

Depending on your location, you may have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Delete your data
  • Restrict or object to certain processing
  • Request a copy of your data

You can manage most of these directly in the app or by contacting us.

8. Children's Privacy

PetLife is not intended for children under 13.

We do not knowingly collect personal data from children. If we become aware of such data, we will delete it promptly.

9. Subscriptions & Purchases

All subscriptions and in-app purchases are handled through Apple's App Store.

PetLife does not store your full payment details.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

If changes are significant, we will notify you through the app or via email.

The "Effective Date" at the top indicates when the policy was last updated.

11. Contact Us

If you have questions or concerns about this Privacy Policy or your data, contact us at:

Email: support@petlife.live

Company: Sheung Ventures Inc.
Location: Dallas, Texas